Strategic Marketing Direction

A focused, detailed marketing strategy is vital to the successful promotion of your business. It is essential to understand who you are targeting, what you are promoting, your value proposition, the competitive landscape and your USP's.

Once your strategy has been developed you can then develop a sales and marketing plan which supports your company goals and objectives.

Sales and Marketing Strategy Workshop

To help understand the sales and marketing strategy for your business, BlueDaisy offers a Sales and Marketing Strategy Workshop. This is an informal, exploratory session with key stakeholders from within your business. The aim is to understand in more depth the following:

  • where your business is positioned today

  • where you would like to be positioned

  • your key target markets - job titles, vertical markets, partners, distribution channels etc.

  • key messages for each of your targets

  • customer endorsements

  • your competitors and your view of their capabilities


The outcome of the workshop is a comprehensive report on the Sales & Marketing Strategy required to deliver your tactical field plans. This is a stand alone document that can be subject to implementation by your in-house team, outsourced to alternative vendors or serviced by BlueDaisy Marketing.

Contact Us

Our tried and tested approach, our honesty, our flexibility and our “can do” attitude is the reason our customers come back again and again. You can see overviews of some projects we have delivered here.

We'd be delighted to discuss your requirements, contact us to arrange a free consultation.