Search Engine Optimisation (SEO)
Your website + social media marketing + news + video links
The most important consideration for any company in today's e-economy are Search Engines. They are increasingly the first port of call for anyone with a PC or handheld device who is searching for an answer and that includes products and/or services. Make sure your customers and prospects are getting the right answer - YOU!
Is Your Website Being Found?
Do you appear when someone enters a relevant search term? There are a two ways websites are presented in Search Engines. One is Pay Per Click (PPC) advertisements and the other is an organic listing.
What is an organic listing?
An organic listing for a website is the favorable ranking given by search engines as a natural result of the site being truly relevant and important. In general, organic listings are not paid for; they appear automatically if a search engine decides that a site matches the query entered.
Exactly how a search engine works is a trade secret (honestly, we don't know the answer, no-one does), but they do all follow some general rules. At BlueDaisy we understand the principles that can encourage search engines to list your website above that of your competitors and can help your website become more attractive to the crawler based search engines.
How do you achieve a good organic rank?
There are two key areas: On page and off page optimisation. On page optimisation refers to getting the content and keywords right to make your website as easy as possible for the search engines to find. This includes correctly targeted keywords, using the correct title tags and other key elements relating to the meta data. Off page optimisation refers to the process of gaining links from other websites and online content, the Search Engines look for a good number of good quality, relevant links to your content. A link back to your site can come from ANYWHERE: LinkedIn, Twitter, Partner websites, Customer websites, Articles, Directories, 'Press Release' websites, RSS Aggregators anything that links to your site counts (though please be aware of "negative" links as these are counterproductive).
Both are vital for effective SEO, but the best place to start is on-page optimisation, you then reap full benefit of backlinks that your site receives. Not only do you attract visitors relevant to your business, they see good quality, relevant content - and that means an increase in enquiries!
MEASURING SUCCESS
We realise the importance of delivering measurable results, so every SEO customer of BlueDaisy receives a monthly report showing EXACTLY how each and every keyword is performing across ALL the major search engines - and you can compare these results month on month. Contact us for a no obligation discussion about your requirements.
