One of the most important consideration for any company in today's e-economy are Search Engines. They are increasingly the first port of call for anyone searching for products and/or services.
Do you appear when someone enters a relevant search term? There are a two ways websites are presented in Search Engines. One is organic listings and the other is Pay Per Click or Pay Per Search Advertisements.
What is a Pay Per Click Advertisement?
Pay per click is a pricing model for search engine advertisements. The advertiser pays the search engine company for every click their advertisements get. The most prominent advertising programmes are Google AdWords and Bing Adcenter.
Paying for a listing ensures that a site is given good visibility within search results for a search query. It also ensures that a site would be regularly monitored by the search engine, so search engine users would always see the most updated listing.
Effective management is crucial
The higher the demand, the higher the price. The cost per click is based on demand, lots of companies wanting to appear prominently for the same keywords pushes the cost up. It is possible to waste a huge amount of money on poorly managed advertisements. Effective campaign implementation and monitoring, plus creative use of keyword terms, will ensure you enjoy the rewards without breaking the bank! With BlueDaisy Marketing you enjoy:
- a FREE Health Check for companies who are already using Google Adwords
- full set up of ALL your campaigns. Done professionally to attempt to (where possible) qualify customers coming into your site as well as maximise quality scores (thus reduce cost for clicks).
- full set up of adverts within each campaign. Written by sales and marketing professionals.
- goal conversion set up (so you can monitor performance from within your analytics account, there is no "massaging" of the results within pretty reports) – Reports can be built and sent bespoke. Also offer adwords training in so far as helping you understand the system so you can view the information as you wish.
- monthly monitoring and improvements made to poorly performing campaigns (the better your campaign is performing, the less money you are paying for your keywords)
- complete management ongoing of the account looking at constant KPI improvement. With as little or as much interaction as the you wish.
- creation of new advertisements as required to facilitate the above ongoing ad testing.
All this with no lengthy contract or exhorbitant fees, so why wait? BlueDaisy can be driving targeted traffic to your website within days! Contact us today.
