Marketing Consulting

Everyone who works with BlueDaisy Marketing is an experienced marketing professional, our people are skilled across a full range of marketing disciplines, you can benefit from their knowledge across your entire business or within a specific area including:

Customer Communications & Marketing.

Increase the spend of current Customers through Customer Communication Campaigns including User Group Meetings, Education Workshops, Customer Intranet's and Forums for information exchange, regular Customer Satisfaction Surveys and Newsletters.

Online Marketing and Promotion.

Promote your organisation online and communicate with existing customers and generate new sales leads through a variety of mediums including: your website, e-mail marketing and pay per click advertising. Online communications offer benefit in terms of lower costs for the distribution of your message to a large audience.

Developing and implementing Marketing Plans.

We have developed plans for mature and early adopter markets, Enterprise Software Companies and SME businesses. The plans are built in such a way that they can easily be adapted as the budget, company strategy or priorities change.

Designing and implementing vertical marketing campaigns.

Picking a hot topic for a particular marketplace and brainstorming with product marketing and sales as to how your software or service can be packaged to provide a solution that addresses a specific or technical issue and build a campaign that specifically addresses this from either a technical or business perspective.

Press and Analyst Relations.

Ensure that all new company announcements are made to the correct press and analysts. Brainstorm with PR agencies on a regular basis as to new ideas that would become the focus of the PR plan to ensure perceived market leadership. Liaison with Analyst organisations to ensure that they are kept up to date with any relevant developments.

Telemarketing Management.

Management internal team or external teams. Provide objectives for each campaign, build scripts and metrics for lead qualification criteria, liaise with Sales to establish quality of sales leads and facilitate of any changes.

If this is of interest, we'd love to talk to you, contact us and let us explain exactly how we work, and arrange a free initial consultation to discuss your specific requirements.