Monitor customer and prospect behaviour
Website analytics is an exceptionally useful way to determine the value and effectiveness of your website and its content. However, most analytics tools have limitations in that you are unable to see WHO has visited your site. Wonder no more...
When you complete an email marketing campaign with BlueDaisy Marketing, we can link activities back to your contacts giving you a 360 degree view on their behaviour – a true marketing data warehouse if you will. When recipients “leave” the e-mail and venture on to your website, we track their behaviour and habits across the site. This gives you the full trail of actions generated from that initial e-mail blast. You can see:
- Statistics from visits and re-visits with drill-down info to all visited pages
- Statistics about contacts most active periods
- From where did the contact come? Information about referral pages
- Number of website visitors over a period of time.
- Most popular website pages and time spent on page.
- Leading referrers, search engines and keywords.
- “Hottest Prospect” analyser
- Unknown visitors (with google analytics).
Of course some of these metrics may be gathered by your website analytics or statistics tool but the key thing here is that all activities are linked back to your contacts, a person - not a statistic.
Further Reading
- Read more about our approach to email marketing.
- Download our guide to Effective Email Marketing.
- Review our recommended approach to effective email customer communication.
How we can help.
We are happy for you to utilise the above tools in conjunction with your existing marketing plan and emarketing solution. If you would like additional support and advice, or someone to just manage the whole process for you, contact us to discuss your goals.
