A SAmple of our Marketing Campaigns

BlueDaisy has many years marketing experience delivering a variety of online and offline marketing activities to SME's across the UK. Recent campaigns include:

Email Marketing

A company keen to more effectively target their existing customers and attract new prospects. After analysing their existing sales and marketing process we proposed a programme of e-marketing activities aimed at their existing customers and prospects. BlueDaisy wrote and designed the first email and sent this to a small "test" database of their existing contacts. It generated 3 immediate sales opportunities at an average deal size of £10,000. The company looks forward to more opportunities as the campaigns continue to be delivered.

Website & company Re-Brand

A provider of consumer data to retailers of family-friendly products and services needed help - quickly. We revamped their existing brand, designed and created a website (including email and online contact form), wrote all the content for their site and produced their first marketing mailer - within a week!

Search Engine Optimisation & PPC

A company in a highly competitive market needed to get ahead of it's competitors. We carried out extensive research to identify the key words people are ACTUALLY searching for - there is little point appearing number 1 for a keyword that is never searched for! A website optimisation project was completed and complemented with Pay Per Click (PPC) advertising on Google resulting in top page listing for 20 of their keywords and page 2 and 3 listing for 20 more! An added bonus was the addition of Google Analytics to their site so they can see the progress!

Seminar Series

To promote a new product launch. Key messages were agreed, appropriate venues were selected, suitable targets identified - which included the existing customer base and the acquisition of new contacts to mail, an e-mail invitation template was created along with the content for three direct mail invitations to promote the event. The end result was 90 attendees and 12 immediate project opportunities.

Quarterly Newsletter

Created for a company keen to communicate regularly with their existing customers to promote forthcoming training courses. An electronic newsletter was sent every quarter to their existing customers and a database of new prospects to promote their courses, announce new product updates and offer special discounts to customers who responded. This newsletter can be directly attributed to a 30% increase in sales leads.