Tracking emarketing success with Google
If you are already a Google Analytics user or about to start up, you already understand the value effective analytics adds when attempting to monitor campaign effectiveness.
The most common use of Google Analytics (GA) is to track visits on your homepage. GA will tell you all you need to know and all you never knew you wanted to ask about the visitors on your website. You get insightful charts which explain where your visitors originate from and which sites referred the visit. However, if you are into marketing of course you create different campaigns to drive traffic to your site and you want to know which campaigns gives the best results. This is where GA really delivers…
In GA you can set up different goals you want your visitors to complete. This could be reaching the “order confirmation” page in your shop, or the “Thank you page” of a form. You can even tell GA how much each goal is worth so that GA can give you stats in earnings.
Now if you had all this data it wouldn’t be much use if you couldn’t tell the different campaign efforts apart among the results. You want to know which campaign gave the most visits, goals and ROI.
For this GA has a feature for linking to your site. Instead of just linking direct to your www.example.com, you put some additional parameters in the url which tells you more about the visit. This way you can tell GA results from different campaigns apart and really get the feedback you need from your campaigns as a serious marketeer.
Tracking emarketing success with Google, a simple approach.
It is possible to manually alter each link within your marketing emails and track campaign success withing Google Analytics. However this is very cumbersome and not an option for the normal user. This is where BlueDaisy's approach comes to the rescue. Our system enables us to automatically add the appropriate tracking data to all links targeting the given domains. Meaning all emails and web pages created in the emarketing system are tracked in Google Analytics.
Further Reading
- Read more about our approach to email marketing.
- Download our guide to Effective Email Marketing.
- Review our recommended approach to effective email customer communication.
How we can help.
We are happy for you to utilise the above tools in conjunction with your existing marketing plan and emarketing solution. If you would like additional support and advice, or someone to just manage the whole process for you, contact us to discuss your goals.
