Email Marketing
Email marketing is one of the cheapest, most measurable forms of communicating with your customers and attracting new prospects.
In these times of cost effective, intuitive, emarketing solutions - there is no reason you can't be keeping in regular contact with your clients. Rest assured, if you don't speak to your customers and give them reason to stay, your competitors will speak to them and give them reason to go. Email is a terrific channel to use as part of your customer communication strategy.
It is quick, measurable and cost effective. To generate demonstrable return you must ensure there is a reaction to every action the recipient makes. This could inclue: an automated follow up email to people who open your message, a phone call to anyone who downloads content from your site, a focused email to anyone who doesn't open three emails in a row, a survey and special offer request to people who do. Today's emarketing technology offer almost limitless possibilities including:
automated responses | online surveys | sms responses | social media integration | scheduling of emails
automated responses | barcode event tickets | and much more
We have outlined our recommended approach to
effective email customer communication, which you can utilise in
conjunction with your existing marketing plan and emarketing solution,
or we'd be happy to discuss the approach and methods we use. Your emails can be in the style of a newsletter, special offers, event invitation, announcement or product release ... the possibilities are endless. Incorporating your company brand, we work with your existing suppliers or take full responsibility for your email marketing including:
- RESEARCH: We work with you to discuss relevant content avaialble, this process includes us advising on any incentives or surveys you should consider to maximise responses. We also agree what automated follow up email's are required.
- REVIEW: We produce an email which works within your visual guidelines or create a style based on your logo, for you to review. This part of the process includes the production of any surveys, landing pages and branded automated responses.
- REPORT & RESPOND: We provide reports which show opens, clicks, and (where relevant) survey results and completed forms. This includes a list of people requiring follow up either by your sales team or via an telemarketing agency which we can brief and manage on your behalf.
We can advise on data acquisition, create a bespoke landing page, or micro sites, for each e-mail campaign to support your message. Take a moment to download our Effective Email Marketing guide and review our recommended email communication process. Your requirements are unique, to understand whether e-mail marketing is something you should consider contact us to discuss your marketing goals.
