Email Marketing
Email marketing is one of the cheapest, most measurable forms of communicating with your customers and attracting new prospects.
In these times of cost effective, intuitive, emarketing solutions - there is no reason you can't be keeping in regular contact with your clients. Rest assured, if you don't speak to your customers and give them reason to stay, your competitors will speak to them and give them reason to go. Email is a terrific channel to use as part of your customer communication strategy.
Quick, measurable and cost effective.
Great emarketing campaigns utilise one extremely versatile tool for all your current and future emarketing efforts. From single email blasts to advanced multi-channel marketing automation. An effective emarketing solution will provide:- Content management: You need to be able to effectively report on how people have interacted
with your email communications and provide reporting to key stakeholders within the business. - Contact management: An automated system that integrates your CRM system with results from your emarketing activities saves man hours of effort and money whilst giving insightful analytics about which activities are yielding the best results. See the benefits of Salesforce integration.
- Form management: Managing forms (surveys, registrations etc.) within your emarketing system saves administration time and costs.
- Automated responses: For every action, there should be a reaction. An email response to a completed form, a telephone call follow up, a request for feedback following a download, an automated response to people who click on a specific link – build life cycle communications.
- Integrated Sales & Marketing: Would your sales team benefit from knowing WHO has visited your site, and WHEN, and WHAT they looked at? This can be achieved with visitor monitoring tools.
Incorporating your company brand, we are happy to take some, or all responsibility for your email marketing including:
- RESEARCH: We work with you to discuss relevant content avaialble, this process includes us advising on any incentives or surveys you should consider to maximise responses. We also agree what automated follow up email's are required.
- REVIEW: We produce an email which works within your visual guidelines or create a style based on your logo, for you to review. This part of the process includes the production of any surveys, landing pages and branded automated responses.
- REPORT & RESPOND: We provide reports which show opens, clicks, and (where relevant) survey results and completed forms. This includes a list of people requiring follow up either by your sales team or via an telemarketing agency which we can brief and manage on your behalf.
Further Reading
- Download our guide to Effective Email Marketing.
- Review our recommended approach to effective email customer communication.
How we can help.
We are happy for you to utilise the above tools in conjunction with your existing marketing plan and emarketing solution. If you would like additional support and advice, or someone to just manage the whole process for you, contact us to discuss your goals.
