Is your customer communication channel in shape?
Customer retention and satisfaction drive profits. It's far less expensive to cultivate your existing customer base and sell more products and services to them than it is to seek new, single-transaction customers. Most surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one.
We all know these important facts and understand how important customer communication is, but it always seems to take a back seat. That is unless you have a Customer Communication Programme in place that rolls on a regular basis and that you keeps your customers in mind everytime you: close a piece of new business, extend your product and service offerings or sign new Partners. Keeping your customers informed is key to retaining them as customers.
Communication is key to customer retention, attraction and growth
Only when your Customer Communication Programme is fully integrated with all areas of your marketing and sales plans are you going to see real results.
We work with our clients to provide a regular and robust customer communication campaign. The projects that we curently have in place are designed specifically to meet our customers needs. From a customer newsletter sent out via email every six weeks, through to a webseminar programme with events running every two months and everything in between.
The type of programme that is right for you will depend on the frequency of updates, the content that you have available on your website or as sales collateral, the type of solution which you sell and how agressively your competitors are targeting your installed base.
Register to download our marketing fact sheet "Critical Customer Communication".
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Remember, BlueDaisy tailor our service to YOUR requirements. If testimonials are all you need - that's what we'll recommend. If you need to be securing column inches to gain competitive advantage - we'll ensure you receive the exposure you need, if your sales team are crying out for leads - we'll recommend the right activities to generate enquiries! Whatever your goal, BlueDaisy marketing has a network of people available to help. Contact us today.
