Email Marketing
A company keen to more effectively target their existing customers and get new prospects. After analysing their existing sales and marketing process we proposed a programme of e-marketing activities aimed at their existing customers and prospects.
Bluedaisy wrote and designed the first email to send to a small database of existing contacts. It generated 3 immediate sales opportunities.
Website & Branding
A provider of consumer data to retailers of family-friendly products and services needed help - quickly. We revamped their existing brand, designed and created a website (including email and online contact form), wrote all the content for their site and produced their first marketing mailer - within one week!
Marketing Consultation
A company keen to more effectively target their existing customers and get new prospects. After analysing their existing sales and marketing process we proposed a marketing plan which included an analysis of new prospects to target and a programme of e-marketing activities aimed at their existing customers and their new prospects. |
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Search Engine Optimisation & PPC
A company in a highly competitive market needed to get ahead of it's competitors. We carried out extensive research to identify the key words people are ACTUALLY searching for - there is little point appearing number 1 for a keyword that is never searched for! A website optimisation project was completed and complemented with Pay Per Click (PPC) advertising on Google resulting in top page listing for 20 of their keywords and page 2 and 3 listing for 20 more! An added bonus was the addition of Google Analytics to their site so they can see the progress!
Seminar Series
To promote a new product launch. Key messages were agreed, appropriate venues were sourced, suitable targets identified - which included the existing customer base and the acquisition of new contacts to mail, an e-mail invitation template was created along with the content for three direct mail invitations to promote the event. The end result was 90 attendees and 12 immediate project opportunities.
Quarterly Newsletter
Created for a company keen to communicate regularly with their existing customers to promote forthcoming training courses. An electronic newsletter was sent every quarter to their existing customers and a database of new prospects to promote their courses, announce new product updates and offer special discounts to customers who responded.
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